One of the most unique brand concepts is that from Rude Cosmetics. The 2016 established US brand aims to bring out the fierceness and rudeness in the form of makeup. Sounds strange? I felt that too! But Rude Cosmetics basically aims to deliver the concept of boldness in terms of rudeness. The brand offers high-quality products at quite affordable prices.
The ideology behind the brand:
The Us based venture founded in 2016 with the main purpose of taking over the market by its high-end products at a relatively low price. The brand uses the term, “Become Rudely Stunning” which means that they want to showcase one’s inner raw beauty boldly. The brand aims to bring out the inner confidence of the customers and make them feel beautiful in their own skin. The company also says, “Never look back, always stay forward” which further supports their idea of uniqueness and “rudeness” to the fake beauty standards set by society.
Offerings/Product line:
The brand has a lot to offer for your makeup requirements. It has some bold eye palettes, face and lip products, skincare, accessories, and much more. The brand brings out the boldness in the form of its unique color combinations and strong colors. Moreover, it also offers mini makeup cases and makeup accessories to its users. The unique names like, ‘Sin of Glittony Glitter Palette” is what makes it more prominent. The lipsticks offered by Rude cosmetics are also well-pigmented and range from classic nudes to vibrant bright colors.
Final Words:
The main concept of the brand is to step out of the standards that are expected from us. Rude Cosmetics believes to stay bold, confident, and rudely stunning while maintaining quality. They believe that their makeup can contribute to the establishment and strengthening of the inner confidence of many people.