Chanel – History and Success Story

Chanel is one of the most incredible and versatile brands around the globe. Globally renowned Chanel is known for its diverse product lines ranging in skincare, jewelry, eyewear, makeup, watches, and fragrances.

Brief History:

Going back to the 1920s, Coco Chanel was a famous fashion designer known for her great designs and amazing fashion sense. At the same time, Coco launched her first perfume which soon became the best-selling fragrance around the world. Coco Chanel’s first fragrance was named “Ernest Beaux” and it soon became an instant hit in the fashion industry. She didn’t stop here though. The fashion designer expanded her business and launched her cosmetic line in 1924. Moreover, she also started a range of skincare products which too received massive appreciation.

Global success:

The Brand was on the roll since its first launch. Chanel No5 was another amazing fragrance that everyone loved. As Marilyn Monroe when asked about what she wears to bed stated, “a few drops of Chanel No5”. Chanel has then raised its standards worldwide. It has almost everything to offer for various market segments. It ranges from fine jewelry to high-end ones, it has phenomenal handbags and suitcases, yet also offers relatively affordable product lines like “it” nail color. There have been many copies and many trials to copy the brand but the brand has its equity developed that no one can take away.

What does it offer today?

The brand is currently operating worldwide and has been growing at an exponential rate. According to Statista, the brand value of Chanel rose from 4,317 million US Dollars in 2017 to 11,480 million US dollars in 2019. (Statista, 2019) The brand has a wide range of the business model that deals with almost everything. You name it, Chanel has it. It has a beautiful range of fragrances that are popular around the world. Some amazing handbags, including The Boy Bag, Chanel 2.55 and many more also count on the list. Moreover, it has some of the most delicate work on clothes, shoes, and jewelry.

Final Words:

To sum it up, Chanel is one of its kind. It is a high-end brand that brings status to itself. Although high in price, the brand shows its worth through its quality and consistency.


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