An all in one hair care solution is provided by the Australian company BondiBoost. This Australian based venture focuses primarily on working on hair structure, texture, and other hair problems that we all encounter every day.
History:
According to their official website, the research team at BondiBoost spend years on research and development. After proper research, the team found out that most of the people around the globe were unhappy and dissatisfied due to one of the many hair problems. These problems vary from issues related to texture, thickness, length, breakage, volume or flakiness. All this adds up to lower the self-esteem of a person. Thus, BondiBoost came into existence.
Value Proposition:
The company used high-quality ingredients to solve these everlasting hair problems. The company came up with salon professional salons that would help in creating the user’s hair healthy and beautiful. These products also lack damaging or artificial ingredients. In fact, the company claims that its products are Australian made, cruelty-free, free from parabens, free from sulfates, and efficient on their claims
Offerings:
The company delivers multiple ranges of hair care products. The major ones are for hair growth, hair styling, hair styling tools, frizz control products, dry and damage care products, and finally, hair care ranges separately for curly hair. All these products are hair-friendly and thus cause no damage to the hair, unlike other brands. Other brands include sulfates which are highly damaging for the hair in the long run. A natural, sulfate-free product can detoxify hair with each wash and make a visible difference.
CSR:
The company is also highly aware of the importance of social responsibilities that comes with starting such a huge business venture. Thus, it donates 1% of its annual profits to The Children’s Hospital at Westmead. This social cause further gives a reason to the purchasers to go for BondiBoost products
Conclusion:
Overall, the company has a relatively high rating with multiple happy customers. It is also damage and cruelty-free. Thus, the company covers people with all hair type and thus, it fulfills the demands of all kind of people.